The Blueprint
Essays that help startups make engineering choices they won't regret. New editions every Wednesday.
Why you need to map the work before you build the team.
Before you automate anything, do this first.
When protecting your team stops being noble and starts being dangerous.
How building a simple internal app can unlock compounding leverage.
How fake walls become permanent ceilings.
The exact playbook I've used to build 100+ successful engineering orgs.
How stepping away exposed a leadership trap.
Why shifting from procedural to declarative thinking unlocks AI's potential.
A 2026 update to my 5-step SOP framework.
How AI moves us from pattern matching to intent interpretation.
Your first automated workflow is 7 steps away.
It's time to stop making financial decisions with a rearview mirror.
